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Post ATE Sales Engagement - Getting the most out of ATE - Sunshine Coast (TR)

Queensland Tourism Industry Council

Monday, 1 June 2020 at 9:00 am - Wednesday, 3 June 2020 at 5:00 am (AEST)

Post Sales Engagement - Getting the most out of ATE...

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Type End
QTIC TIBCP Trade Workshop 30/06/2020 Free  

Share Post ATE Sales Engagement - Getting the most out of ATE - Sunshine Coast (TR)

Event Details


These mentoring sessions will be designed
for those products who have been through the intermediate mentoring sessions and who have attended ATE. In this session businesses will have their follow up evaluated and best outcomes assessed to gain a tangible business result for their product

*Please note that should minimum attendee numbers not be met, event dates maybe subject to change*



  • Understanding tourism marketing and distribution networks is critical to enabling tourism businesses to take their product to market, grow and to expand into new markets.
  • The second year of trade programs will continue to build the skills and capabilities of all tourism businesses across Queensland, particularly SMEs and young businesses with growth ambitions.
  • The trade program will help businesses to increase their customer base and revenue pipeline by providing practical support to develop sales and marketing plans, rates sheets, trade sales materials and to participate in trade events.
  • The trade program includes modules on distribution channels, engaging with trade, packaging and bundling experiences, sales training, commissions and contracting and online travel agents.

Eligible Businesses

Micro, small and medium businesses across all sectors of the tourism industry are encouraged to participate. A tourism business is defined as a business that provides a direct service or experience to the leisure tourist and operates within ONE of the following categories:

  • Accommodation
  • Attraction
  • Food and Drink
  • Events
  • Tour
  • Hire
  • Transport
  • General Service

This initiative is proudly funded and supported by the Queensland Government through its Tourism Industry Business Capability Program.

Have questions about Post ATE Sales Engagement - Getting the most out of ATE - Sunshine Coast (TR)? Contact Queensland Tourism Industry Council

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When & Where


Sunshine Coast 4551

Monday, 1 June 2020 at 9:00 am - Wednesday, 3 June 2020 at 5:00 am (AEST)

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Queensland Tourism Industry Council

The Queensland Tourism Industry Council (QTIC) is a not-for-profit, private sector, membership-based organisation representing the interests of Queensland’s tourism and hospitality industry.

We work in partnership with government agencies and industry bodies at a local, state and national level, to strengthen the voice of tourism in all relevant policy forums. Our membership comprises more than 3000 regional members (individual and corporate) alongside 13 Regional Tourism Organisation (RTOs) and 18 industry sector associations. 

Our efforts are aimed squarely at helping this strong tourism industry drive sustainable business and product development, stimulate business attraction and investment, develop workforce skills and support tourism jobs and business.  Tourism in Queensland is a $25 billion industry that sustains 217,000 Queensland jobs across 55,000 businesses. There are few sectors of the community that do not benefit from tourism.

We also operate and host the annual Queensland Tourism Awards – the state’s premier industry recognition program for outstanding contribution by organisations and individuals within our tourism sector. 

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