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Planning Your Website and Online Marketing (Moruya)

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Moruya Golf Club

Evans Street

Moruya, NSW 2537

Australia

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Facts and Snacks...

Is your website attractive to your potential customers and can they find you easily online?

If you’re not sure that your online presence is working as well as it could be, why not take a bit of time and join us as we guide you through some of the key strategies you need to understand in order to plan and develop a website that works for you.

There will be a break between sessions with lunch provided so take the opportunity to network with the presenter, Chris Edwards and the other participants – you never know what connections you will make and where these could take you…

Then in the next session, discover some cost-effective online marketing strategies to pull more people to your website.

Session One: Planning a Website that Works

A typical mistake many business owners make is to get caught up in the design of their website – the look and feel. But the images and colours come later.

If you have a poor website, you are effectively sending your potential customers to your opposition. You only have seconds to grab them before they search again.

Before worrying about the look and feel of your website, the most important activity you can do is identify the strategy and structure that underpins it. The key to website effectiveness starts and finishes in the planning phase. Your website needs to have just enough to pull people in but not too much that it overwhelms them. Don’t miss this important session and learn ways to make your website work for you.

Your website is your home on the Internet and for many businesses, your website is the first place your customers will discover you. Why not make your home as welcoming as it can be?

Session Two: Cost-effective Online Marketing

Once you have a website that works, cost-effective online marketing will be significantly easier - your site will do most of the pre-sales or sales for you.

Your job then is to simply focus on getting people to your website.

During this session you will look at various ways of increasing your marketing cost-effectiveness online, starting with Search Engine Optimisation and then discussing some other strategies that can drive customers to your online home with little more than petty cash and a little time.

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Moruya Golf Club

Evans Street

Moruya, NSW 2537

Australia

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