A$895 – A$1,195

Planning & Implementing a Public Sector CRM: Adelaide

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Date and Time

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Location

Cliftons Corporate Venues: Adelaide

1/80 King William Street

Adelaide, SA 5000

Australia

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Eventbrite's fee is nonrefundable.

Event description

Description

As more government and public sector agencies work to become citizen-centric, their need for technologies to manage users, stakeholders or constituents grows exponentially. Given the increasing number of stalled, over budget or disappointing initiatives, savvy sponsors and project executives do more than select a software solution. Besides, they develop an integrated, holistic program of work that incorporates sustainable organisational change. This workshop will equip you to do just that.

This intensive two (2) half-day workshop (12:30 - 5:30 pm) will cover:

  • why "CRM," i.e. customer service, case management, complaints, incident and related CRM solutions matter, including how they fit into the broader enterprise data architecture,
  • Key benefits provided by "CRM" and an overview of the international CRM industry and trends.
  • How CRMs create value, including how they relate to agency or department strategies,
  • selecting the right technologies, including requirements definition, key differentiators,
  • specific features to look for, and running a practical evaluation, selection and procurement process.
  • CRM deployment planning, including readiness checklists, overcoming organisational roadblocks, project planning, and finding the right deployment sequence.

Key takeaways include:

  • a clear understanding of CRM and its many variations used in the public sector
  • A nine-building block framework to manage a CRM and customer transformation change initiative.
  • a structured approach to defining CRM use cases
  • checklist of technology functions needed and a fast track way to prioritise them to build stakeholder buy-in
  • technical considerations in CRM design and implementation
  • a toolkit of vendor evaluation and selection techniques

Your Instructor:

Graeme Jeffrey Boorer is seasoned "CRM" subject matter expert, with over sixty-two successful engagements to his credit. Not a technologist, Graeme's focus is on business benefits realisation; achieving the enterprise objectives they seek, within the timeframes and budgets they agree.

Independent of any software vendor, Graeme provides unbiased expertise to help your team navigate the hundreds of decisions and options they face, helping them scope the entire body of work. His Public Sector CRM course has helped departments and agencies avoid costly and embarrassing mistakes while achieving high value for money and agreed schedules. Graeme's collaborative enthusiastic and information-packed sessions give delegates the know-how and confidence to successfully tackle a "CRM' program or rescue one that has faltered. Using proven frameworks, checklists, fast track analyst methodologies, Graeme shares the expertise and lessons learnt from local, state and federal government initiatives across Australia.

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Date and Time

Location

Cliftons Corporate Venues: Adelaide

1/80 King William Street

Adelaide, SA 5000

Australia

View Map

Refund Policy

Refunds up to 30 days before event

Eventbrite's fee is nonrefundable.

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