A$450

Plan a Merchandise Product Range (VIC)

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Australian Retailers Association

112 Wellington Parade

East Melbourne, Victoria 3002

Australia

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Description

Merchandise planning is the overall planning process that helps buyers select and develop product for their ranges. It is also known as assortment planning or range planning. It uses financial information based on history and targets in terms of product mix, target costs, profitability, balance of range e.g. proportion of core and fashion, fabrications, options and space allocation. Planning also includes learnings from post seasonal analysis, supplier strategy, customer insights, competitor behaviours, and current marketplace trends.

Knowing who your customer is, what and when they want and need product, and their expectations from your business are key factors as are knowledge of customer responsiveness to competitor marketing and promotions. This plan becomes the buyer’s sourcing strategy, it’s a fluid document and helps with decision making on the width (variety of styles) and depth (units) of the range.

This workshop will go through:

  • Planning process

  • Profiling

  • Trends

  • Feedback

  • Exit strategies

  • Target market

  • Assortment planning

  • Quantifying

  • Critical path

  • Promotional plan aligning

  • Range sourcing

  • Supplier strategy

  • Briefing teams

  • Product branding

  • Ordering

  • Allocation

  • Range review

Target Audience: Retail Buyers, Merchandise Planners, Product Managers, Business Owners

Level: Entry - Intermediate

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Disclaimer:

This workshop is subject to change or cancellation if minimum number of participants is not reached. We will endeavour to notify you as early as possible. Your ticket can be transferred to the next available workshop of the same topic or you can request a refund.

If you have purchased a ticket but cannot attend, please contact the Program Manager ( yvonne.chow@retail.org.au) to have your ticket transferred to a later date. If you cancel within 24 hours of a workshop date, please note that your ticket cannot be refunded.

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Date and Time

Location

Australian Retailers Association

112 Wellington Parade

East Melbourne, Victoria 3002

Australia

View Map

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