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Persona and Prospect Fit Workshop

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Carla Zampatti Building

Level 3, 435a Kent Street

Sydney, NSW 2000


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Refund Policy

Refund Policy

No Refunds

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How well do you know your audience?

If you're looking for better conversions straight out of the gate in 2019, you should think about refreshing your personas this year.

According to Broadview, accurate, up-to-date personas can impact your marketing results in many ways:

  • Persona-based content increases customer engagement almost six-fold when targeting cold leads (10% versus 58%)

  • Using Personas increases email open rate 2-5 times

  • Email Click-Through-Rate (CTR) increases by 14%

  • Email conversion rate increases by 10%

  • Email revenue increases 18 times (compared to broadcast emails).

One-time offer

Brand chemistry's proprietary persona and prospect fit workshop is half-price, just for the next month, and only for FOUR workshop timeslots.

Normally valued at $5500 + GST, this workshop (and all of its inclusions) is now available for just $2950 incl. GST.

What inclusions?

  • 1 half-day workshop personalised for your business and facilitated by a seasoned strategist for you and up to six (6) of your customer facing team.

  • Identification and profiling of 2 - 3 of your most significant and profitable buyer personas

  • Development of a complete prospect fit matrix, identifying high, medium and low-fit prospects including all relevant contact and company characteristics

  • Deep-dive persona phone interviews performed by Bc strategists, designed to validate and deepen your insight (2 calls per persona)

  • Write-up and provision of finalised and designed persona posters and a prospect fit matrix, ready to hit the ground running in 2019.


In our beautiful office:

Level 3/ 435a Kent street, Sydney, NSW 2000


Online, via video conference


Choose any of the next 4 Wednesdays, from 9.30am - 1.00pm:

  • 1st WORKSHOP: 28 November 2018 (Fully booked)

  • 2nd WORKSHOP: 5 December 2018 (Fully booked)

  • 3rd WORKSHOP: 12 December 2018

  • 4th WORKSHOP: 19 December 2018

How much will it be?

$2950 incl. GST (this price is for your whole persona team)


All deliverables will be sent to you within two weeks of completing the validation interviews. Validation interviews must be scheduled by you, within 7 working days of the workshop. We’ll advise on how and what to do.

How to book?

  1. Choose the Wednesday when your smartest customer-facing people are available. Don’t let them fool you into thinking they’re busy - everyone is counting the hours to surf season ;). Put a hold in their diaries.

  2. Book into the Wednesday slot of your choice. Once we receive your booking, we’ll send you a confirmation email with a preparatory worksheet.

"The Brand chemistry team has been able to breathe life into our brand, giving us a stronger, clearer voice and more importantly, a compelling position in the market. Our results speak for themselves. They are a joy to work with, exceptionally organised, responsive, accountable, on time and budget. In all honesty, you couldn’t choose a better agency to partner with, for your brand and business growth, than Brand chemistry."


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Carla Zampatti Building

Level 3, 435a Kent Street

Sydney, NSW 2000


View Map

Refund Policy

No Refunds

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