[OW] LinkedIn Profile Building by Jo Saunders

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Event description
LinkedIn Profile Building - Let’s Review & Renew Your Personal Brand!

About this Event

Level : Beginner

Wednesday, 25 November 2020

WA: 09:30 AM to 11:30 AM (AWST)

NT: 11:00 AM to 01:00 PM (ACST)

QLD: 11:30 AM to 01:30 PM (AEST)

With seconds to make a professional first impression, is your online presence communicating the value of your personal brand? In business today, your digital footprint is your social currency.

The best tool to build your professional personal brand is LinkedIn, and it is free!

LinkedIn is the largest and most powerful professional social network. Your profile must be optimised to be found within LinkedIn but also in search engines such as Google.

Does your profile

Show up in search for the phrases your ideal clients use? Represent your personal brand?

Tell your professional story?

Showcase your talents and expertise?

Share social proof to back up what you do?

Invite engagement or action?

Is it up to date and accurate?


Jo Saunders will show you how to optimise your LinkedIn profile to improve your online position, in order to be found and chosen.


Work through the sections of your profile to optimise and brand yourself effectively;

• Digital footprint – optimise your online positioning statement

• Brand – Discover how to update your visual images and media

• Journey – use our framework to craft your story

• Expertise – optimise your roles

• Knowledge – Showcase your qualifications and professional development

• Skills – share your range of skills relevant to the work you do

• Social proof – share evidence and testimonials

• Contact – make it easy for your ideal audience to get in touch


Update parts of your profile in this hands-on session and leave with a framework to craft your copy and understand what to do to optimise and update your LinkedIn profile.

This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program


Jo Saunders is a leading international LinkedIn expert, marketing strategist and social media educator who has been helping people connect and communicate since the early 90s, through pen and paper, events and social media.

Known as the LinkedIn Demystifier, Jo shows leaders and teams how to increase visibility, amplify authority and earn influence using LinkedIn and social marketing tools.

Jo has spoken on local, international and virtual stages, and has trained thousands of people around the world. She is the only Australian LinkedIn expert to be invited to speak at Social Media Marketing World, the biggest social media conference in the world.

• 2019 Top 50 Social Media Marketing Influencers by TopRank Marketing,

• #2 LinkedIn Expert in Asia Pacific for 2018 by the Social Media Marketing Institute.

• Finalist Social Media Educator of the Year 2019 Awards by the Social Media Marketing Institute.

She is the co-author of ‘Get Good or Get Off – A Guide to Getting it Right on Social Media’, and co-host of #LinkedInLocalPerth and video series #ConnectionCouch

Discover more: https://au.linkedin.com/in/josaunders Twitter: @JoSaundersAU#BusinessStation #WABusiness #LinkedInTraining #ASBAS

Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.

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