[OW] LinkedIn For Your Business Page Workshop by Jo Saunders

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Event description
Learn how to set up, optimise, and manage your company presence on LinkedIn. Strategy to become an employer of choice!

About this Event

Level : Intermediate


Wednesday, 11 November 2020

WA: 09:30 AM to 11:30 AM (AWST)

NT: 11:00 AM to 01:00 PM (ACST)

QLD: 11:30 AM to 01:30 PM (AEST)

50M Company Pages on LinkedIn, being found in Google. Do you have one?

Increase the chance of being found in search engines, create a hub for your team and content, and attract new talent using your LinkedIn Page.

“I attended Jo's session "How to Use a LinkedIn Company Page to Reach Your Ideal Clients" at Social Media Marketing World 2018. Her suggestions were insightful, quantifiable, and (best of all) actionable. It was clear that Jo has expertise the rest of us should heed. Her presentation was organized and sequential, and she was confident and engaging on stage.”

WORKSHOP OBJECTIVEJo Saunders will show you how to set up, optimise, and manage your company presence on LinkedIn, to increase brand exposure, team and network engagement and become an employer of choice.


You will learn:1. How to set up, brand and optimise your Page

2. How you and your team can connect to your Page

3. How to share content to match your message and mission

4. How your team can amplify your content to reach their network

5. How to build your Page following

6. How to measure success with analytics

7. How advertising fits into a company page strategy


This session is suitable for marketing staff and business owners who want to understand how to use a Company Page in your marketing strategy.

This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program.


Jo Saunders is a leading international LinkedIn expert, marketing strategist and social media educator who has been helping people connect and communicate since the early 90s, through pen and paper, events and social media.

Known as the LinkedIn Demystifier, Jo shows leaders and teams how to increase visibility, amplify authority and earn influence using LinkedIn and social marketing tools.

Jo has spoken on local, international and virtual stages, and has trained thousands of people around the world. She is the only Australian LinkedIn expert to be invited to speak at Social Media Marketing World, the biggest social media conference in the world.

  • 2019 Top 50 Social Media Marketing Influencers by TopRank Marketing,
  • #2 LinkedIn Expert in Asia Pacific for 2018 by the Social Media Marketing Institute.
  • Finalist Social Media Educator of the Year 2019 Awards by the Social Media Marketing Institute.

She is the co-author of ‘Get Good or Get Off – A Guide to Getting it Right on Social Media’, and co-host of #LinkedInLocalPerth and video series #ConnectionCouch

Discover more: https://au.linkedin.com/in/josaunders Twitter: @JoSaundersAU

#BusinessStation #WABusiness #LinkedInTraining #ASBAS #Networking #ContentMarketing

Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.

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