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Online Video Strategy Workshop

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Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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The online Video Strategy Workshop is a condensed version of the face to face Video Strategy Workshop presented by Cristian over the last 4 years.

It presents an insightful and revolutionary approach to strategically implementing video in your organisation. Discover a unique framework to increase brand awareness, lead generation and conversion rate using the power of video. You will develop a 12 month video content strategy and the knowledge to implement it yourself or pass on to your marketing team. Delivered by the expert video strategist and producer Cristian Trujillo, ex-PWC, engineer and videographer.

Video Strategy for Marketing Purposes:

  • Understand how video works and why it’s the most effective tool to promote your business
  • Learn how to leverage video in current and future markets (Covid-19)
  • Learn other applications of video and how it can support your entire business, not just marketing
  • Discover the difference between animation videos and videos with real people
  • Learn a unique framework to use video strategically in your marketing and sales to:
  • o Increase Brand Awareness
  • o Increase Conversion Rate
  • o Increase Lead Generation
  • Understand the client’s journey and the steps required to buy from you
  • Learn about the different types of video productions and their specific use:
  • o Profile Videos
  • o Case Studies (Client Testimonials)
  • o Educational Videos (How to Videos)
  • Identify the videos you need to produce to grow your business and the next steps to take

Video Content Strategy for Social Media:

  • Learn the importance of video in current and future markets (Covid-19) and how to take advantage of it
  • Learn the basics of an effective Social Media Strategy
  • Learn how educational videos can position you as the expert in your industry
  • Design and plan a 12-month educational video content strategy for social media
  • Identify 52 educational videos to produce for the next 12 months to increase lead generation
  • Learn how to write your scripts for educational content
  • Receive a written guide on effective scriptwriting for educational content

Filming Videos with a Smartphone:

  • Learn what’s required to film your videos
  • Learn about the available equipment, the different options and the costs
    • Cameras
    • Tripods
    • Lights
    • Microphones
    • Teleprompter
    • Editing Software
  • Learn how to put together a filming kit for under $500 using your smartphone
  • Learn how to achieve the best quality when filming videos
  • Learn how to get the best sound with affordable equipment
  • Understand how light works and how to get the most out of it
  • Learn the basics of presenting in front of the camera, including body language techniques, preparation, dress and make up
  • Learn about the different editing software available
  • Learn basic tips to edit your own videos
  • Learn basic tips to upload and share your videos
  • Receive additional resources to learn how to use some of the tools discussed during this session

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    Refund Policy

    Refunds up to 7 days before event

    Eventbrite's fee is nonrefundable.

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