[Online] The Power of Influencer Marketing

Please note: this online workshop was originally scheduled to be delivered on the 11th of May and has been rescheduled to take place on the 26th of May.

This online workshop is being delivered as part of the ASBAS Digital Solutions program. To learn more about the program, click here.

To successfully register for this online workshop, you must fit the eligibility criteria below:

• Active ABN
• Victorian For-Profit Business
• Under 20 employees
• Due to limited spots available, only one person may register per ABN

Please note: Participants of the ASBAS Digital Solutions program can access up to 30 contact hours. This includes free workshops and webinars, and paid mentoring.

Melbourne Innovation Centre's Privacy Policy must be read before registering. The Privacy Policy can be viewed at https://www.melbourneinnovation.com.au/privacy-policy/

**If you have any questions please call MIC on (03) 94901402 or email asbas@melbourneinnovation.com.au**

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The Power of Influencer Marketing

An influencer is a person with the power to affect the purchasing decisions of others. This might be through their authority, knowledge, or relationship with their audience. Influencer marketing is the practice of connecting your brand with online influencers who then market your product or service to others.

In this workshop, you will learn the different kinds of influencers, the differences between influencers and ambassadors, and some ways to measure whether an influencer is worth trying to get on board with your brand. We’ll also teach you how to manage your own brand’s social media channels.

In this workshop, we will cover:

• The basics of influencer marketing
• Techniques to assist in growing your own social media channels
• How much spend to allocate to invest into influencer marketing initially
• The steps to take following influencer marketing to ensure you further your message and complete the marketing circle

Register now to learn how to use influencer marketing for your brand.

** BOOKINGS ARE ESSENTIAL **

Please note: Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.

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ABOUT THE ASBAS DIGITAL SOLUTIONS PROGRAM

The Australian Small Business Advisory Services (ASBAS) program provides low-cost, high-quality digital advisory services to small businesses across Victoria.

The program is being delivered by Melbourne Innovation Centre and concludes on the 30th of June 2021.

The program supports your online business needs by offering the following:

• Group Workshops
• Interactive Webinars
• ASBAS Digital Solutions portal
• One-on-one mentoring (paid add-on up to 4 hours, subject to availability)

How much will the program cost? - The ASBAS Digital Solutions program is free, with the paid add-on option of mentoring. Registration grants you access to 30 contact hours of workshops, webinars, and—if you choose to utilise this paid add-on service—mentoring.

Am I eligible? - To access the ASBAS Digital Solutions program, you must be operating for-profit in Victoria and have under 20 full-time equivalent employees. Sole traders can also access the program. Your business must have an ABN.

How do I sign up?

• Complete ALL fields in the registration form for this workshop (or any other ASBAS Digital Solutions program workshop).
• After you have completed the workshop registration form, you will receive a 'Registration Confirmation' email from Eventbrite with additional information on how to access the online portal and paid mentoring services.
• After the workshop has been delivered, you can receive a free phone consultation with one of our program team members to discuss how you can get the most out of the program .

We’re here to help.

For more information about ASBAS Digital Solution program, visit https://asbas.melbourneinnovation.com.au, email us at asbas@melbourneinnovation.com.au or call us on (03) 9490 1402.

This program is delivered by: