Actions and Detail Panel
Online Marketing Basics - City of Armadale
Wed. 26 October 2016, 4:00 pm – 6:30 pm AWST
Online Marketing Basics
Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically and to act independently.
This workshop is for first-time marketers, experienced entrepreneurs and small business owners, entry to mid-level candidates, and marketing managers in need of up to date resources. Most of all, we want you to walk away from this workshop feeling confident about your marketing strategy.
We will cover :
Be Laser Focused on Your Customers
Build Your Marketing Framework
Develop Your Brand’s Story
Foundations of Traffic Acquisition
Foundations of Conversion Optimisation
Build Audience Connections with Content Marketing
Find Customers with Paid Advertising
Amplify Connections with Email Marketing
Get Found with SEO
Get the Word Out with PR
Launch Your Social Strategy
Being Mobile Friendly
NEW 1-on-1 Mentoring Opportunity!
Attending this workshop entitles up to four Armadale based participants to receive a one-on-one mentoring session with the presenter.
Expert Guidance From
Ed is the owner and founder of Online Impact, a company that provides a highly targeted advertising service to SMEs. His specialty is ‘Pay-Per-Click’ advertising such as Google AdWords and Facebook Ads. Ed has over 12 years’ experience in the online marketing field, is a sought-after speaker in Perth & overseas on the subject of Digital Marketing and is co‐host of the popular iTunes Podcast, the Business Marketing Show. Ed uses simple language, real life examples and specific industry knowledge to educate groups on maximising visitor traffic online.