[Online] Introduction to Google Analytics for Business Performance

This online workshop is being delivered as part of the Digital Solutions - Australian Small Business Advisory Services program. To learn more about the program, click here.

To successfully register for this online workshop, you must fit the eligibility criteria below:

• Active ABN
• Victorian For-Profit Business
• Under 20 employees
• Due to limited spots available, only one person may register per ABN

Melbourne Innovation Centre's Privacy Policy must be read before registering. The Privacy Policy can be viewed at https://www.melbourneinnovation.com.au/privacy-policy/

👋If you have any questions please call MIC on (03) 94901402 or email digitalsolutions@melbourneinnovation.com.au

___________________________________________________________________________

📈Introduction to Google Analytics for Business Performance

Your business website is the key to your online success. In order to take full control of its power, you need to understand your visitors. Where are they coming from? What do they do on your website? And which visitors are converting? Without this information, you don’t know how to finetune your website’s performance to take advantage of your strengths and improve areas of weakness.

Google Analytics offers all the information you need to improve your online business activities. Discover traffic sources, bounce rates (per source), pages visited, user behaviour, conversions, and revenue. This workshop will break down the various analytics so you can understand how to apply the data.

Here's a quick taste of some of the topics we'll discuss:

• Understanding the Google Analytics dashboard
• Key data that can inform your business activities
• Applying the data you discover to enhance your website’s performance

This online workshop is for small business owners who want to:

• Set up Google Analytics on their website
• Gain a deeper understanding of what is and is not working on their site
• Use the data provided by Google Analytics to make informed business decisions

Register for this online workshop to improve your website using Google Analytics.

About the presenter

Brett Melville Brett is the owner and founder of Website Design & SEO agency Digital Treasury, which helps businesses grow their profits online with powerful website designs and smart SEO strategies.

** BOOKINGS ARE ESSENTIAL **

Please note: Attendees who have successfully registered to attend will receive an email confirmation shortly after from Zoom with the webinar link and details.

___________________________________________________________________________

ABOUT THE DIGITAL SOLUTIONS - AUSTRALIA SMALL BUSINESS ADVISORY SERVICES PROGRAM

The Digital Solutions - Australian Small Business Advisory Services program provides low-cost, high-quality digital advisory services to small businesses across Victoria.

The program is being delivered by Melbourne Innovation Centre and concludes September 30, 2022.

The program supports your online business needs by offering the following:

• Group workshops
• Education portal
• One-on-one mentoring

How much will the program cost? - For only $44*, eligible Victorian small businesses can join the Digital Solutions program and access up to 3 hours of professional business mentoring, as well as workshops, webinars and online courses — all of which covers websites and selling online, social media and digital marketing, small business software and online security, and data privacy.

*Eligible businesses must be based in Victoria, have an ABN and less than 20 employees.

Am I eligible? - To access the Digital Solutions - Australian Small Business Advisory Services program, you must be operating for-profit in Victoria and have under 20 full-time equivalent employees. Sole traders can also access the program. Your business must have an ABN.

How do I sign up?

• To join the program, please complete the registration form here: https://courses.melbourneinnovation.com.au

We’re here to help.

For more information about Digital Solutions - Australian Small Business Advisory Services program, visit https://courses.melbourneinnovation.com.au, email us at digitalsolutions@melbourneinnovation.com.au or call us on (03) 9490 1402.

This program is delivered by: