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Online Course: Decoding Digital Marketing for Tourism

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Are you a passionate experience maker, marketer and tourism lover?

You are just starting out or have been delivering experiences for years but know you have to lift your digital game?

Do you want to accelerate your brand and bookings online while building a ridiculously good looking and purposeful business?

In a world where everyone is connected and visitor information is readily available, the visitor experience begins well before a booking is made. In fact, the visitor experience begins well before your future client even knows what they want to do, stay, eat and drink. And without defining these experiences and the path to booking, tourism businesses can become victim to being ‘unfindable’ or to whatever people feel and share online.

In this training 6-week online course discover why great experiential products, creative online marketing, and delightful visitor customer service are no longer enough to win customers. We'll unlock why a solid digital marketing strategy is the future success of your business and show you how to create and cultivate meaningful online experiences that can be customised to your business size, resources and budget.


- Learn how to cultivate your story and digital footprint to inspire, connect and empower your audience through original content creation and partnership marketing intelligence

- Unveil booking and sales generating social media and email marketing tools, tips, templates and strategies

- Discover how to create a content marketing, social media and overall digital marketing strategy for 2017 and beyond


- 6 x 1.5 hour live training sessions

- Private Facebook Group

- Live Weekly Q & A

- Workbook, Digital Audit, Templates and Checklists

- Lifetime Access to Training and Q & A recordings

- Opportunity to network with other like-minded tourism experience makers

- Full money back guarantee


Week 1: 24th May 2017 – Decoding Your Business

Week 2: 31st May 2017 – Decoding Your Website

Week 3: 7th June 2017 - Decoding Your Content

Week 4: 14 June 2017 - Decoding Your Social Media

Week 5: 21 June 2017 – Decoding Your Communication

Week 6: 28 June 2017 - Decoding Your Strategy


Over 10 hours of live digital marketing training with workbook, templates, checklists and access to a digital mentor for the duration of the course would normally be valued at over $5,500

Cost for you: $261.20


Is the cost for per week or is that the cost of the entire course?

That is the full kit and caboodle. The works for $249 per student.

Why is this so cheap?

Because we are saving costs on venue and travel we are able to deliver affordable and accessible quality training so that we can help as many small business owners and marketers as possible.

I can’t make it to all the dates, can I still participate?

There is good news and good news. It doesn’t matter if you are unable to make it to the live training as we will send you the recorded training and material distributed within 2 days of the training.

Where is the venue for this training?

This training is 100% all online. You will receive a link to register for each online class and once registered you will also receive reminders in the lead up to your weekly modules over the six week period. This course is all delivered online in the comfort of your own home or office. And if you miss it or can’t make it we will email the recording and all supporting documents.

I am not a tourism business yet love the sound of this content – will this be relevant to me and my business?

Absolutely! This course has been delivered to many different product and service based businesses from a wide range of industries and every single participant has found the training actionable to their own business. In addition to this if you don’t find the content valuable after week one we will give you a 100% refund!

I have a membership organisation and would love to offer this training to our members?

We would love to collaborate with you. Please get in touch with us and together we can customise training to your members. p:+61 3 9018 7616 | or email us at

Do you have a question not covered here?

Haven’t answered your question? Get in touch we will love to hear from you.

Let's GET DIGITAL together!


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