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This session aims to discuss and understand how a visitor journey begins from dreaming about visiting a destination and deciding where to stay and what to do we must appreciate the path to purchase. To do this we must identify the very beginning of the visitor experience and how to best use digital assets so that their business in not left behind.

Presenter: Despina Karatzias, Institute of Excellence

Despina has an unwavering passion to serve and support small business owners and marketing professionals of the tourism and hospitality industries. The different ways she does this is through group training, one on one mentoring and consulting. Inspire. Connect. Empower. Her mission is to help small businesses reach new heights in branding and bottom line through effective digital marketing and social media identity solutions.

*Tourism Members Only*

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