NORA Network and Insider Webinar

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Ecom friction hunters - are you ready for the next level? Embarking on the new friction hunt to gain CX advantage

About this event

It all adds up.

What may seem like minor blips in CX aren’t so small when they’re strung together….

The ecom landscape has changed, calling for a new ‘hunt’ … how are the industry’s ‘master friction hunters’ identifying the untapped pain points impacting CX?

It's a finessed skill that takes attention to detail.

Join us, Ryan Gracie, CMO, MyDeal, Paula Mitchell, Head of Digital, Freedom, and Dan Keegan, Director of Sales and Marketing, Insider to rip the rule book in ecommerce and revolutionise CX….

  • Friction hunting to drill into your CX pain-points in the new ecom landscape
  • What does it mean to truly back omni-channel - and how do you balance online and instore going forward?
  • A genuine connection with your ‘new’ customer: ecom leading into 2022 and beyond


Paula Mitchell, Head of Digital, Freedom Australia

With over 20 years’ experience across some of Australia’s leading retail brands, Paula has pioneered digital and e-commerce strategies while building a solid track record through the development of e-commerce strategy, the delivery of omni-channel projects, developing and engaging high performance teams, building strong relationships and most importantly driving e-commerce growth and delivering results.

Ryan Gracie, Chief Marketing Officer, MyDeal

Ryan Gracie is a marketing and media professional, operating at the intersection of marketing, technology, brand and creative. After starting life in the media from the studio floor of a Television station and growing into the role of General Manager of the WIN radio network, Ryan went on to become the Digital Lead for APN News & Media before 4 years as the Digital Marketing Manager for iconic Australian retailer, JB Hi-Fi, then Global Marketing Director for ASX listed Toy manufacturer and distributor Funtastic. From 2016 to May 2021 Ryan was the CMO of, part of the Wesfarmers group and Australia’s largest ecommerce business. Ryan is now CMO of the ASX listed, high growth ecommerce player

Dan Keegan, Director of Sales and Marketing, Insider

Passionate about the intersection of technology and people, Dan has spent 10+ years creating Customer Experience and Lifecycle Marketing solutions for Australia's best and brightest marketers. He previously led Sales for Bazaarvoice, the leading earned media and user generated content platform before moving to Adobe Marketo. Most recently, Dan led Asia Pacific Operations for Partnerize. At Insider, Dan leads Sales and Marketing and has been instrumental in the 100% YoY growth the team has experienced since January 2020. He has led client programs at Myer, Catch, Qantas, Chemist Warehouse and Suncorp.

Please note the registrant’s contact details will be shared with NORA and the webinar partnering organisation.


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Organizer NORA Network

Organizer of NORA Network and Insider Webinar

NORA Network is Australia's most influential retail industry network connecting retailers, service providers, markets and customers to accelerate learning and business growth.

If you share our passion for retail, join us today!

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