Free

Ni Hao: Welcoming Business Program

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Location

Deakin University, Warrnambool Campus

Princes Highway

Room B3.03

Warrnambool, VIC 3280

Australia

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Experts from Asialink’s Business China practice will present an interactive workshop providing insight and guidance on how local businesses can reach, engage and capitalise on the inbound Chinese tourism market.

Session 1-

Understanding the opportunity and how local businesses can reach, engage and capitalise on the inbound Chinese tourism market (1 hour)

• China market overview and recent trends

• Understanding Chinese travellers (consumer psychology and behaviours, communication styles and key cultural drivers)

• Understanding Chinese traveller service expectations

• Areas/attractions/experiences/products of interest in and around the Great Ocean Road

• Case Study

Session 2-

How to leverage Chinese social media (including WeChat resources) to create inbound demand and marketing activities (1 hour)

• Overview of the Chinese social media landscape including key platforms and new trends

• Mapping Chinese outbound tourists’ traveling journey

• How to leverage digital platforms and social media to promote your business to the China market (including key areas of interest, festivals and peak travel times)

• Creating Chinese tourist friendly product/service offerings (including an introduction to preferred payment systems)

• Case Study

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Date and Time

Location

Deakin University, Warrnambool Campus

Princes Highway

Room B3.03

Warrnambool, VIC 3280

Australia

View Map

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