$161.25 – $207.01

Networked change: reinventing advocacy campaigns to win in the 21st century

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Melbourne Town Hall

90-120 Swanston Street

Melbourne, VIC 3000

Australia

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Today’s breakthrough campaigns capitalise on new channels of power and supporter engagement. Integrating the principles of “directed-network campaigning" into your advocacy approaches is a shortcut towards generating much greater impact with your existing resources.

Drawing upon lessons from high-impact case studies such as the Bernie Sanders grassroots mobilisation machine, the global climate movement and the Fightfor15, this half-day training will outline the strategic patterns common to all modern campaigns that punch well above their weight. At the end of this session, participants will come away with concrete plans for implementing leading-edge campaigning practices into their operations and will be aware of the new skills and resources required to do so.

The training has been designed to give you a thorough understanding of:

  • How the advocacy landscape has shifted in the past 15 years
  • Your supporters and their new expectations
  • The advantages of distributed organising
  • The power of “swarming” collective targets
  • The cost-efficiency of new open approaches

These learnings are drawn from years of work studying the strategies and practices that lie behind today’s most dynamic organisations and campaigns. The latest research, recently published as the Networked Change Report, has been featured in the Stanford Social Innovation Review and Third Sector in the U.K and presented at conferences such as the Personal Democracy Forum and Netroots Nation.

What tools and skills can I expect to learn?

  • How to design people-powered campaigns
  • How to balance hybrid bottom-up/top-down structures within the same organisation
  • Guiding grassroots power towards concrete outcomes
  • Tracking growth and impact of networked campaigning models
  • An interactive learning process rooted in case studies

More about Tom Liacas and Jason Mogus

  • Tom and Jason have collectively led organisational transformation projects for over 50 institutions across the US, Canada, Europe, and Australia.
  • They designed and led over 75 breakthrough campaigns that changed laws, elected governments, raised millions of dollars, and mobilised tens of millions of people
  • Founded and co-managed the Web of Change conference and community that has trained and connected well over 1,000 progressive social change leaders
  • Both Tom and Jason have well over 10 years’ hands-on experience leading recognised institutions through successful engagement projects

Tickets

$140+GST for Progress 2017 ticket holders | $180+GST for general public (no Progress 2017 ticket)

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* This event is part of Progress X, the series of side events running alongside Progress 2017. With a number of carefully designed workshops, short courses, project launches and afterwork catch-ups, Progress X gives you the opportunity to come together on the eve of the landmark Progress conference to deepen your skills in a specialised area, network with fellow civil-society advocates and support the launch of new initiatives. For more information visit progress2017.org.au. *

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Date and Time

Location

Melbourne Town Hall

90-120 Swanston Street

Melbourne, VIC 3000

Australia

View Map

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