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Monetising Your App (Livestream REPLAY from Sydney)

General Assembly Sydney

Thursday, January 10, 2013 from 9:00 AM to 10:00 AM (AEDT)

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Ticket Type Sales End Price Fee Quantity
Single Ticket
The price includes 10% GST
Ended A$20.00 A$2.08

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Event Details

Monetising Your App (Livestream REPLAY from Sydney)

Glen Nigel Straub, Director of Global Monetisation, Millenial Media

So you’ve got an idea for an app? Awesome! But how are you going to turn this puppy into a real business? There are options galore: charging for it, selling virtual goods, or everyone’s guilty pleasure, running ads.

What will be your strategy? Learn the tricks and trades of various mobile monetization strategies and put yourself in a position to grab your share of this rapidly growing $2B dollar market. 


Key takeaways:

  • Understanding the mobile advertising marketplace. First lesson: it's fragmented
  • Should I make my app free or paid? We'll debate. 
  • What’s a virtual good? Remember “Game Genie”? Consider today’s virtual goods a more-than-one-time purchase of enhancements for your apps – ones that people will pay for. 


  • Understanding what a mobile app is
  • Some understanding of the mobile ecosystem (iOS, Android, etc)
  • Some understanding of the advertising industry  

Glen Nigel Straub used to write articles for the most traditional form of media…print publications. He's now monetizing the most revolutionary form…mobile apps. As the Director of Global Monetization for Millennial Media (NYSE:MM), Glen drives partnerships with premium and indie app developers, helping them generate revenue from the massive mobile advertising market. He started his mobile career back in 2008, before downloading apps was even a feature on the iPhone. He's also the curator of the nigelsounds playlist. Inquire within.

TO VIEW THIS LIVESTREAM: We'll send a link to the email address you used to purchase your ticket, a few hours prior to the start time. Be sure to check your inbox (and your spam folder). 


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Thursday, January 10, 2013 from 9:00 AM to 10:00 AM (AEDT)

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General Assembly Sydney

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

Check out our courses, classes and workshops here. We hope to see you in class soon! 


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