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Mobile Marketing Meetup

Matthew Ho

Monday, 3 December 2012 from 6:30 pm to 8:00 pm (AEDT)

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Event Details

Working on a mobile app and need help with marketing?

Making your app is half the battle. Distribution is the other missing piece of the puzzle. 

A few people working on mobile startups have decided to meetup to share their experiences - what has worked, what hasn't worked and the challenges they face. You can read a summary of the last event here.


This month's topic: App monetisation tactics

- What is LTV (lifetime value) and how to apply it to your app effectively – metrics that you need to monitor and measure constantly.

- How to go beyond analytics & metrics – apply advanced user segmentation to design strategies that can help you engage and monetize your users better.

Guest speakers: 

- Marc Fine, InMobi (Head of Marketing) 


We're going to have a demo of, a new multi-screen game platform which is launching at the start of next year. It uses your iphone as a game controller!


This event is restricted to people that are actively working on an app - either in the app store or in production. This is necessary to ensure it is of benefit to those who attend.

It is open to iOS and Android apps, and other app ecosystems. Its all about the downloads.

This event is specifically geared towards startups in mobile and are looking to know more about marketing. In the future, we plan to cover other aspects - analytics, app store submission process, cross platform, design etc..

This is an informal meetup and free.

Drinks are provided by Anchor Hosting.

Sponsored by Anchor Hosting



Have questions about Mobile Marketing Meetup? Contact Matthew Ho
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When & Where

608 Harris Street
Ultimo, New South Wales 2007

Monday, 3 December 2012 from 6:30 pm to 8:00 pm (AEDT)

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