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Gatton: Plant Protection Building 8107 Room 116

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The effectiveness of marketing food and fibre products is important to the viability of Australian agribusiness and the profitability of individual firms within this important sector of our economy. This course examines the principles of marketing and provides practical examples of how those principles should be and are applied by Australian agribusinesses.

Phil Currey joined UQ with more than 30 years of agribusiness experience as a management consultant specialising in agribusiness marketing and as a senior executive in national and multinational agribusiness organisations. He is an experienced advisor to primary producers, food processors, value-adders, business founders, owners, directors and senior management teams. Phil has helped agribusiness owners establish a wide range of agri-food products into domestic and export markets. His experience includes more than 400 individual consultancy projects including extensive international travel for market research, negotiating orders on behalf of clients, selecting and appointing distributors, establishing international offices and negotiating joint ventures.

Students appreciate the practical industry experience that Phil brings into the classroom and the relaxed style with which he engages with students. The first week is spent exploring how students learn and discovering why the course is presented in the way it is. Students attend the lecture that introduces the topic, then self-direct study until the tutorial when they discuss practical applications of the theory being discussed during the week in small groups.

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Gatton: Plant Protection Building 8107 Room 116

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