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Melbourne - Disrupting Digital Media 2020: The Rise of Unified Marketing

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Ellis Street Studio

16 Ellis St

South Yarra, VIC 3141

Australia

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For years the battleground of media has been fought with two fiercely opposed combatants. In one camp, the digital team, calculated and measured, they carefully collect click-based conversions across any and all digital screens.

In our other camp, the brand team, bold and impactful, driving change in behaviours, backed by rigorous research they bring the big idea to the masses.

Is it finally time we all got along?

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Bench, in partnership with IAB Australia, proudly present ‘The Rise of Unified Marketing’ at Disrupting Digital Media 2020.

Join us as world leading research specialists, Kantar, deliver new insights around true brand success factors. With a lineup of industry leaders, this year’s event series takes Marketers on a journey through the rapid convergence of traditional media being planned, purchased and measured programmatically.

How will this affect the ways we measure effectiveness? How does this change our views on short and long term marketing? And most importantly what should marketers be doing about it in 2020 and beyond?

Our launch of Digital Out Of Home will show you how this channel fits as the last piece of the programmatic puzzle.

Speaker Lineup:


Jonas Jaanimagi

Technology Lead | IAB Australia


Gil Snir

Chief Commercial Officer | Bench


Mark Henning

Executive Director Media & Digital | Kantar


Sam Thompson

Head of Media & Partnerships | Bench


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Gear up your 2020 Marketing, be sure to secure your place by registering here. We invite you to post event refreshments with a chance to chat with the experts.

For any queries or dietary requirements, please contact Sarah at marketing@benchplatform.com.

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Date and Time

Location

Ellis Street Studio

16 Ellis St

South Yarra, VIC 3141

Australia

View Map

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