Actions and Detail Panel
Media Skills for Critical Incidents
Fri. 28 April 2017, 9:30 am – 3:30 pm AEST
MEDIA SKILLS: CRITICAL INCIDENT MANAGEMENT
Want to deal with media in a more strategic manner?
Want to communicate more effectively?
This one day workshop with acclaimed Media Skills facilitator, Kirsty McIvor will challenge you to consider and learn the following when a critical incident occurs:
1. What do the media want to know?
2. What do the media need to know?
3. Who is trained and ready to appear on camera for your organisation?
4. Where should your focus be? How do you manage that?
Your Presenter is:
Kirsty McIvor is the Principal of Kirsty McIvor and Associates, a strategic communication and media training consultancy.
Kirsty has extensive and high level experience on both sides of the microphone: UN spokesperson in Bangladesh and Indonesia, as well as Executive Producer of PM and ABC Radio Current Affairs. This allows her to talk knowledgeably and from personal experience about media skills: what is required of the spokesperson as well as what is needed by the journalist. This perspective is crucial.
Kirsty has B.A Communications in journalism and began her career as a cadet with ABC radio news in Sydney. She spent 16 years working for ABC radio first as a Sydney based reporter and then in the UK and USA. She returned to Australia where she took over as Executive Producer Radio News in Sydney and then as Executive Producer PM. In 2001 she became Executive Producer ABC Radio Current Affairs with AM, the World Today, PM and Correspondents’ Report under per portfolio.
From 2002 – 2008 Kirsty lived overseas and worked for UNICEF. She was Chief, Communication in Bangladesh and Indonesia.
She has a Certificate IV in workplace training and assessment.
This workshop includes lunch.