Media and communication masterclass

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Find out how the media works, what gets science into the media and how to ensure your research is portrayed accurately.

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Media and communication masterclass

Wednesday 5 August, 9 - 1pm and Thursday 6 August, 9 - 1pm AEST.

Our media and communication masterclass will help you find the story in your research and learn how to achieve media coverage that is true to your science AND engages your audience.

This workshop is based on our full day on-site workshops, modified for online delivery and with a smaller group size.

Journalists from television, print and radio join us to explain what makes news for them.

You will get the chance to ask questions and to be interviewed by journalists, get feedback and practical advice.

The course covers: television (with practice interviews); radio (with practice interviews); handling tricky questions and staying out of trouble; print and online media; developing your communication plan; social media and becoming an ‘expert’.

Each masterclass is conducted in small groups of four to six participants and delivered over two half days.

The course will be presented by:

Niall Byrne: 32 years’ experience in science story telling including strategic science media and communication, pitching and crisis communication. Currently working on: communication planning for key research teams at Curtin University; Strategic advice to the NHMRC; and media strategies for Exciton Science, Astro 3D and AIMS. Read more.

Sarah Brooker: 22 years’ experience in translating science to English specialising in stakeholder engagement, media training, mentoring and events. Currently managing the Science in Public team and business development; strategic communication for the Australian Institute of Physics and media training. Read more.

If you have any questions please get in contact with Tara Benson or give us a call on (03) 9398 1416.

Cost: $800 + GST.

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