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Measuring Success with Google Analytics @ Kapunda Library (Nov 2019)

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Kapunda Library

53 Main Street

Kapunda, SA 5373

Australia

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Measuring Success with Google Analytics

This course offers an overview of how to effectively collect and make sense of online data about your business.

It offers advice on how to develop a framework for identifying key questions to help guide data collection and establish goals and objectives to measure success.

Participants will develop an understanding of the functions of key digital marketing channels and how data can monitor customer behaviour inside these.

Who is this for?

This course is aimed at people aged 18+ who either own or are employed by a small business or enterprise and who have a reasonable knowledge of social media platforms.

What will you learn?

  • Determine important questions to ask about the online activity of your business
  • Gain an understanding of how to analyse data from your business website, and how to monitor your customer traffic and behaviour
  • Build skills in using digital products and services to collect, analyse and interpret website data
  • Understand how data may be used to determine how engaged an online user is with business and how deep the customer relationship goes
  • Develop an understanding of how data insights can help to attract and connect with customers online
  • Develop a sense of how to make the most of key marketing channels
  • Consider some of the goals or objectives used to measure the success of a business online
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Date and Time

Location

Kapunda Library

53 Main Street

Kapunda, SA 5373

Australia

View Map

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