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New Zealand

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Communication research and measurement are fundamental inputs and outputs to developing a communication strategy and delivering business results. Learn how to use research to inform strategy and how to measure the impact of your work returning great ROI to your organisation.

What to expect:

  • Benchmark your current state across internal and external communication

  • Explore a variety of research methodologies and determine the effect your key messages have on stakeholder awareness, understanding and behaviour

  • Analyse the information you gather and use it to inform your strategies

  • Use insights to deliver measurable results and demonstrate the impact of your work

  • Measure your effectiveness and create insight for the business including demonstrating ROI

  • Everything you wanted to know about focus groups and writing questions

Who should attend:

Internal communication, strategic communication or corporate communication professionals, public relations, public affairs practitioners.

Career Level: Generalist/specialist, strategic advisor,

Course outline:

Research as input to strategic communication planning

  • Explore best practices in research and measurement

  • Explore methodologies, internal and external research, leading and lagging indicators

  • Learn where to get the data and how to measure to create meaningful benchmarks

Build your measurement approach and plan

  • Analyse the data against business and audience needs

  • Explore qualitative, quantitative and observational measures

  • Segment and analyse audiences

  • Establish measurable outcome and output based objectives

Measure your effectiveness and create insight into the business

  • Turn your measures into meaningful business results

  • Create dashboards for your executive team

  • Use research insights to inform strategy and drive business success

Conduct internal and external audits

  • Conduct an internal and external communication audit

  • Learn what to measure and how to measure it

  • Conduct a social media audit

Adrian Cropley OAM, SCMP, ABC, FRSA

A certified strategic communication professional accredited and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts in strategic communication. With a career spanning over 30 years, Adrian has worked with clients all over the world on major change communication initiatives, internal communication reviews and strategies, professional development programs, and executive leadership and coaching.

At the IABC he implemented the IABC Career Road Map, kick-started a global ISO certification for the profession and developed the IABC Academy. Adrian pioneered the Melcrum Internal Communication Black Belt program in the Asia Pacific and is a sought-after facilitator, speaker and thought leader. He has been a keynote speaker and workshop leader on strategic and change communication at international conferences in Canada, the U.S., Europe, Middle East, Malaysia, Singapore, China, India, Hong Kong, Thailand, New Zealand and Australia. He has received several awards, including international Gold Quill awards for communication excellence.

Adrian is a member of the Program Advisory Committee for the RMIT School of Media and Communication and sits on a number of boards.

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New Zealand

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Refunds up to 7 days before event

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