MBA Masterclass - Design Thinking

Last century’s management techniques focused on efficiency and scale, relying on engineering and technical prowess to make things ‘right’. This approach was critical to putting a car in every middle-income driveway in the developed world. But it also led organisations to record millions in losses from products like the Arch Deluxe, Ford Edsel and the Zune.

By contrast, today’s leaders are rapidly embracing Design Thinking as the way to refocus their organisations from making things ‘right’ to making the right things. This shifts the focus from what is technically possible, to what will have impact and deliver results based on human needs, wants and behaviours.

Join us for 2 fun and intensive days where we will use practice of Design Thinking to build your skillset and give you the creative problem-solving tools to unlock the big and small opportunities in your organisation.

You must attend all sessions below (all sessions are from 9.30am to 5.00pm):

• Saturday 21st March 2020
• Sunday 22nd March 2020