If Facebook were a country, it would be the largest. With its 1.65 BILLION users and an average of 50 minutes a day spent by users on the platform EVERY DAY, Facebook is the most visited website on the Internet, and thus the biggest database on the planet.
We are told people don’t like to be sold on Facebook, yet statistics show online purchases via Facebook (or led by Facebook ads) are increasing exponentially. Maybe the problem is not advertising per se, but a lack of knowledge of how social media advertising works, or the assumption that Facebook Ads work like Google AdWords.
In this workshop we will cover the following:
1. How Facebook’s newsfeed algorithm works
2. Create a customer avatar
3. Create a custom audience on Facebook and save it for future use
4. Create an ad set that matches your objectives
5. Create a lookalike for A/B testing purposes
6. Lots of examples, case studies, and tools to save you time
You will learn how to:
Position your organisation through social media advertising
Market your content, events and products effectively
Integrate online advertising into your business communication and marketing
What opportunities are you missing out on? Attend this session to fix your marketing gaps! Bring your laptop or mobile device to play along in this interactive session.
BOOK NOW - Seats are limited so bookings are essential.
Your ticket includes the workshop, templates, morning tea,and quality networking.
To help you get the most value from your time, please send any specific questions to firstname.lastname@example.org prior to the event.
Participants will need to bring a laptop and Facebook login details. (A mobile device can be used but some functionality will be limited).
A word from previous attendees:
“A very interesting course with a knowledgeable presenter and informative content. I recommend it.”
Garth Ingram - Director
WA Commercial Kitchens & Bars
“Federica is professional and well prepared. She demonstrated knowledge and practical solutions to questions and issues that every business faces every day. Well done.”
Federica Zampieron – Public Relations Officer
“Federica had an interactive approach, delivered good content, and kept things interesting throughout the day. I definitely recommend this training.”
Suresh Hettiarachchi,CPA – Snr Finance Administator
“The seminar gives an overall understanding and focuses on Facebook Ads, giving you the tools to implement your own advertising campaign. Many thanks to Federica for the training and the invaluable support she has been giving afterwards.”
Marzia Gastaldi – Office Manager
Italian Chamber of Commerce & Industry in Australia – Perth (Inc)