$93.55 – $124.75

Masterclass: UX Storyboarding & User Research- with Sarah Doody (Founder, T...

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Location

Freelancer Limited

680 George Street

Sydney, NSW 2000

Australia

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Description

Rapid Research: How to get buy in, plan, and execute a user research project

Overview
Too many teams fail to validate an idea before they build it. In addition to wasting time and resources, the team becomes frustrated because after they launch the new product or feature, users don’t use it. Many teams talk about doing research, but not enough teams actually do research. One main reason for this is lack of buy in from stakeholders and executives. Another reason is because research is perceived as being expense and time consuming. In this workshop, we’ll walk through the entire research process and understand how to get buy in and how to conduct smart, effective user research.

The workshop will consist of a brief overview of why research matters so that you have excellent talking points to take back to team mates and colleagues who don’t buy into research. Then, we’ll take a deep dive into the research process as well as practice doing research on each other based on a mock project that you’ll learn about in the workshop.

Topics
  • Why research matters
  • Types of research
  • The research process
  • Planing & conducting user research interviews
  • Communicating research findings to stakeholders
Exercises
  • Develop a plan for doing a research project
  • Conducting user interviews and usability tests
  • Discuss our findings from the interviews
Take Aways
  • Strategies for getting executive and stakeholder buy in for research
  • Understand the types of research
  • See how research fits into the whole product development process
  • Research process
  • Communicating research findings
Requirements
  • Notebook and pen or pencil (must have)
  • Smart phone or laptop (because one of the activities will involve looking at a website or app)
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Date and Time

Location

Freelancer Limited

680 George Street

Sydney, NSW 2000

Australia

View Map

Refund Policy

No Refunds

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