$450

Masterclass Series: Build your Marketing Strategy

Event Information

Share this event

Date and Time

Location

Location

Council Chambers

Pleasant Creek Historical Precinct

Western Highway

Stawell, Northern Grampians Shire 3380

Refund Policy

Refund Policy

No Refunds

Friends Who Are Going
Event description

Description

Northern Grampians Shire Council in partnership with Victorian Chamber of Commerce and Industry presents an in-depth three part masterclass on Marketing Strategy specifically designed for the Northern Grampians Shire business community.

This course is suited to business owners across all sectors, of both existing and new businesses, as well as marketing, sales and management staff who are wanting to develop a marketing strategy.

This course is ordinarily valued at $2000. The Victorian Chamber of Commerce and Industry and the Northern Grampians Shire have created a discounted rate especially for businesses in the Northern Grampians Shire.


Course Details

Session One: Develop a Marketing Strategy

Wednesday 7 February, 2018

Council Chambers, Pleasant Creek Historical Precinct (adjacent BP)

Western Highway, Stawell

9am-3pm

Target markets, situation & SWOT analysis, positioning, branding, marketing mix, pricing, distribution and promotion strategies.

Session Two: Social Media Fundamentals

Wednesday 7 March, 2018

Council Chambers, Pleasant Creek Historical Precinct (adjacent BP)

Western Highway, Stawell

9am-3pm

The goal of social media, understanding social networking, creating customer-centric content, metrics and measurement tools, and how social media fits in to your marketing strategy.

Session Three: Digital Media Fundamentals, Refresher & Graduation

Wednesday 4 April, 2018

Council Chambers, Pleasant Creek Historical Precinct (adjacent BP)

Western Highway, Stawell

9am-3pm

3pm-4.30pm Graduation and Networking session

Effective digital strategies, search engine optimisation, Google Apps for work, what's needed for a great website, mailing list building and basic e-commerce.


Businesses may be eligible to have their course fees fully subsidised through the Northern Grampians Shire Council Business Assistance Scheme. Contact Council's Economic Development unit on (03) 5358 8700 or business@ngshire.vic.gov.au for more details.


Share with friends

Date and Time

Location

Council Chambers

Pleasant Creek Historical Precinct

Western Highway

Stawell, Northern Grampians Shire 3380

Refund Policy

No Refunds

Save This Event

Event Saved