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MasterClass 2—Engagement, Audiences, Channels + Momentum

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Getting support for your issue, identifying, getting to know and targeting your ideal audience as well as maximising your channels.

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Back by popular demand!

After our hugely successful MasterClass series in 2020, Fifty Acres CEO, Jo Scard is updating and repeating the series.

With many not-for-profits and for-good organisations strategising the best they can, there are lots of questions about how to best deliver their communications and engagement goals.

In this second and last of our MasterClass series we will discuss maximising the reach of your organisation by identifying and engaging with audiences as well as efficiently managing your channels.

Founder and CEO of Australia’s leading virtual for-good communications and engagement agency Fifty Acres, Jo Scard, is here to support not-for-profits in this complex media and political landscape.

In this free 60-minute webinar, we will cover how to get to know your audience to help your project flourish. You will be able to identify who your audience is and what they need. You will understand the importance of researching your audience to put your best foot forward.

We will delve into community involvement, utilising existing contacts and owned media, as well as self-marketing and publicity. You will gain an understanding of paid advertising including digital, influences and other mediums that could help get your project out in the world and seen by your audience. We cover connecting with your audience through events, and how to get as much free coverage as possible.

Access details are sent via email. Attendees will receive a link to the webinar page when they complete their registration, 48 hours before, 2 hours before and when the webinar starts.

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