Masterclass 1 | How to communicate for real impact

In a world of constant content, shrinking attention spans and rising expectations, impact communications is about more than just being heard — it’s about being understood, trusted and influencing stakeholders to take action. The first part of a two workshop series is designed for organisations that want their communications to genuinely drive change, not just generate clicks.

Join Jo Scard, CEO and Founder of Fifty Acres, for a practical, high-energy workshop on how to communicate with purpose, clarity and influence in crowded, competitive environments.

You’ll learn how to shape messages that move audiences, influence decision-makers, and align tightly with your mission, strategy and outcomes. This session blends strategy, storytelling and real-world examples to give you tools you can use immediately.

What you’ll learn:

• how to define and sharpen your core impact message
• turning complex issues into clear, compelling narratives
• how to communicate with different audiences: media, government, funders, community
• the role of emotion, evidence and credibility in influence
• aligning communications with policy, advocacy and organisational goals
• avoiding common messaging traps that dilute impact
• how to show outcomes, not just activity

This workshop is ideal for not-for-profits, advocacy organisations, social enterprises, purpose-led brands and communications teams who want their work to land with power and purpose.

You’ll leave with clarity on your message, confidence in your voice, and a practical framework for communicating in ways that genuinely shift mindsets and outcomes.

Event details:

• All attendees will receive a guidebook, workshop slides and recording.
• Access details are sent via email. Attendees will receive a link to the workshop page when they complete their registration, 48 hours before, 2 hours before and when the workshop starts.