Master Class | Brand-Driven Business Strategy

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534 Church Street

Cremorne, VIC 3121


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We are living in a golden era of entrepreneurship. Traditional downstream business models have been replaced by subscription-based brand ecosystems. In this era, it is imperative for entrepreneurs to learn the art of brand management, the art of establishing a brand-driven organization. Why? To maximize value.

Entrepreneurs excel at exercising their creativity but what they often lack is business strategy knowledge around core functions such as:

- Establishing and managing a brand

- Product strategy

- Marketing strategy

- Distribution strategy

Which is why this masterclass has been designed to fuse your creativity with fundamental and advanced brand-driven business strategy techniques so you can transform your entities into brand-driven organizations.

Each participant will also receive a complimentary copy of Aitezaz Khan’s Atomic Model of Brand Management course valued at $100.

Available seats: 20

Venue: CreativeCubes.co

Prerequisites: None.

For: Entrepreneurs, businesses, professionals.


Module 1: Brand Management

How to establish brand identity

How to manage a brand

How to build your ecosystem

Key benefits of brand-driven business strategy

Module 2: Product Strategy

How to map a market and identify white space opportunity

How to setup a product portfolio

How to increase transaction value via optional upgrades

How to establish competitive positioning

How to manage a product lifecycle

Module 3: Marketing Strategy

Define marketing’s role in a brand-driven era

How to create brand-driven content

How to build a Brand Identity Guide document

How to build a marketing calendar for social media

How to build a content program for social media

Module 4: Distribution Strategy

How to choose sales channels

How to map the number of customer touch points

How to setup retail store design: the Babushka Doll concept

How to build a Brand Identity Guide for your retail outlets

Documents provided: Class notes (hard copy). The Atomic Model of Brand Management (soft copy)

What you need: We will go through a number of frameworks and models so all participants are advised to bring laptops or notebooks for taking notes.

Hospitality: The Masterclass will be held at CreativeCubes.Co on Church St, Cremorne. Snacks will be provided.

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534 Church Street

Cremorne, VIC 3121


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Refund Policy

Refunds up to 7 days before event

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