FREE workshop will provide small business owners and start-ups

Marketing involves thinking of your business in terms of customer needs and satisfaction. While selling focuses on getting people to exchange their money for your products or services, marketing is the value you give them.

Businesses only thrive by understanding their customers and using marketing strategies to meet their needs. Today’s consumers are overwhelmed by promotional ‘noise’ (in both on and off-line environments), so it’s essential that your message is the one that ‘cuts through’.

Who's it for

This workshop is for people wanting to understand marketing basics. The focus is on what marketing actually is and how to write a marketing plan for your business. A range of off-line (traditional) marketing channels are covered, with online marketing (including websites, email and social media) referred to only briefly. Our Digital Marketing Essentials workshop covers this in more depth.

While it’s not essential to attend our How to Write a Business Plan workshop first, it is useful to have considered the overall direction of your business, before creating your marketing plan.

Program

Presented by RSM Business Local - Business Advisor, Willy Regan, this workshop covers:

market research
identifying what makes your business unique
developing your brand
an overview of a range of marketing channels
setting your marketing goals and budget
keeping your loyal customers
monitoring your marketing activities

You’ll receive a practical workbook that will help you to clarify your marketing plans, and there will be an opportunity to ask questions.

About the Presenter

Willy currently lives in York and has worked in Northam for 13 years where she owned and operated a small business. Along with five years in media and promotional marketing roles including sales and management within the Avon Valley, Willy understands the many challenges small businesses face in the region.

Presented in partnership with Narrogin Chamber of Commerce and Dryandra Country Visitor Centre

RSVP is essential.

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Marketing Your Business (Narrogin)

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