Actions and Detail Panel
Marketing to Chinese travellers: get updated on what's working (Sydney)
Thu. 25 May 2017, 6:00 pm – 7:30 pm AEST
You are invited to attend our next Tourism Upgrade LIVE event where will be discussing how to further attract Chinese visitors to your tourism business or destination.
This free event co-hosted with Chinese digital agency Dragon Trail Interactive will address social media channels, PR and other marketing strategies that are delivering results for tourism brands globally and increasing their share of the China market.
Reaching 122 million outbound trips in 2016, the sheer size of the China market presents an enormous opportunity for tourism brands. But with size comes complexity and the risk of missing your target audience. Consumer tastes are changing quickly, platforms and channels are evolving and the balance between group and FIT is changing. In this shifting environment, how do you inspire consumers to buy and empower the trade to sell you?
HollyG from Tourism Upgrade will be chatting with Saxon Booth a senior manager with Dragon Trail Interactive who has been living and working in Beijing and Shanghai for the past five years. Holly, Saxon and other panelists soon to be announced will offer their insights and advice into this important market and as always provide practical actions to evolve your tourism marketing efforts.
Tourism Upgrade LIVE are free networking and learning events designed to keep you up to date with the latest in tourism marketing. These events are complemented by the Tourism Upgrade podcast that you can find on iTunes or your prefered podcast app.
From Chinese consumer social media channels to PR advice and working with the trade, this event provides you the opportunity to get your questions answered from several experienced marketers while meeting others in the tourism industry.
Two events will be held;
Melbourne - Tuesday 23 May 2017 - 6pm-7.30pm - Little Red Pocket - Mezzanine Level, 422 Little Collins St
Sydney - Thursday 25 May 2017 - 6pm-7.30pm - The Dolphin Hotel - Level 2, 412 Crown St Surry Hills
Register for the Melbourne event here
Register for the Sydney event on this page