Marketing Technology Community

Marketing Technology Community

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Marketing Technology Huddle - For Marketers, Technofiles and Business Leaders to Discuss All Things MarTech

About this event

What is "MarTech":

Marketing technology, or MarTech, is an abbreviation for marketing technology, i.e. technology used to improve marketing. In the digital industry, the link to technology is already there, making this ideal for marketing.

Join us on our chat channel where you can find out more about how to make sense of technology in marketing, decide which tools and platforms are right with you and discuss with other marketers, technofiles, and business leaders on how to get the best results.

We discuss things like:

Process orientation, technology orientation, people challenges and more.

There are four main roles in marketing:

  • Marketing Operations (CRM/MAP Admin),
  • Marketing Manager/Growth Marketer,
  • DataScientist and
  • Data Engineer.

Which one are you?

Process Orientation marketers are faced by Technology Orientation technicians and end users strugle with adoption. We discuss all these challenges and how to overcome them.

We discuss how to use the various marketing tools such as:

Customer Journey Maps, spreadsheets, CRM/CDP and project management.

If you have any other questions or an experience to share then join us in the chat.

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