Marketing can be a complex and tricky space. With new methods and tactics to choose from daily, how do you know which one is right? And how do you know where to invest your hard-earned marketing dollars? Should you do it yourself or outsource? In this session, you'll learn:

* How to create an unlimited marketing budget

* The questions that MUST be answered before you spend a cent on marketing

* Why most marketing doesn't work and what to do about it

* Why consistency in marketing is critical and how to plan it