Marketing is not just a fancy word for selling. It is probably one of the most important, but most misunderstood, of the major management functions. But, we all do it, whether we know it or not, and whether we are doing it well or not.
A sound understanding of the basics of Marketing is invaluable to small business owners today. In this workshop we will be talking about customer behaviour, (why they buy our products or service), competing, advertising, and marketing strategies to give you a competitive edge.