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Marketing in the NDIS

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Location

The Dock

See address details below

Docklands, VIC 3001

Australia

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Refund Policy

Refunds up to 7 days before event

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Event description

Description

Marketing in the NDIS is a blended learning program designed to support providers operating in a NDIS environment to understand marketing theory and how to apply it to their organisation.

Attendees will be introduced to the stages leading to the development of a marketing plan and an understanding of the information that they will need to ensure it meets the needs of the organisation's transition efforts.

They will also learn how to identify the traps and pitfalls of developing a marketing plan and identify the skills required to measure the successful implication of the plan.

Program structure:

Webinar 1 - How to get marketing on the agenda of your organisation

Date and Time: 1st December 2017, 1pm - 2pm

Many organisations seeking to work within the NDIS are still hesitant, or don't know where to start in outwardly marketing their services. Often, the biggest blocker can be the Board or senior management that may still see marketing as an expensive, shiny proposition.

This webinar seeks to educate participants as to how to start to change the internal resistance to marketing and to provide practical tips on how to begin the marketing strategy development process.

Workshop 1 - How to develop a marketing strategy

Date and Time: 7th December 2017, 10am - 2pm

Venue: Library at The Dock, Activities Room, 107 Victoria Harbour Promenade, Docklands VIC 3008

Workshop 1 focuses on understanding each organisation's vision and mission and seeks to prepare a strategy document that will dictate all external marketing tactics.

Workshop 2 - Tactics for your marketing plan

Date and Time: 22nd February 2018, 10am - 2pm

Venue: Community Hub at The Dock, Multipurpose Room, 912 Collins Street, Docklands VIC 3008

Workshop 2 seeks to highlight each of the communication tactics available and to provide key points on how to implement each one.

Webinar 2 - Aligning your marketing tactics with your business objectives

Date and Time: 19th April 2018, 1pm - 2pm

For organisations who have developed their marketing strategy and understand the type of tactics they can use, this webinar is about educating the audience on how to choose tactics that align with the business objectives of each organisation.

Program Facilitator: This program is delivered by ThinkHQ.

ThinkHQ is a Victorian Based Full-Service Communications Agency. The team's collective experience extends beyond just marketing and public relations, to internal and corporate communications, event and project management, and philanthropy and fundraising.

Outcomes:

Participants completing the program will have a clear understanding on how to utilise the marketing tools and resources that include:

  • Analysis of value proposition
  • Identification and analysis of client groups
  • Analysis of marketing opportunities
  • Developing a brand positioning matrix
  • A draft Marketing Plan for their organisation

Who should attend?

This program is relevant to marketing and communication staff as well as managers of small to medium sized organisations. Also relevant to CEO/Board members of organisations wishing to develop a hands-on approach to marketing for their organisation.

Accessibility

This venue is wheelchair accessible. Please contact the event organiser with any accessibility requirements.


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Date and Time

Location

The Dock

See address details below

Docklands, VIC 3001

Australia

Refund Policy

Refunds up to 7 days before event

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