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Marketing in a changing healthcare environment – Marketing & Leading the Ch...
Wed. 31 May 2017, 9:30 am – 4:15 pm AEST
Session 1 – Marketing for Beginners Workshop | 9:30am – 12:30pm
Facilitated by Megan Walker Health Marketing Consultant, Market Savvy.
This workshop will introduce the key concepts and activities all health services need to effectively manage their marketing activities. Attendees will walk through the initial steps they need to take to start successfully marketing their service.
Session 2 – Intermediate/Advanced Marketing Workshop | 1:15pm - 4:15pm
This workshop is aimed at individuals who have a good knowledge of marketing and communications, but want to extend they skills to improve their marketing activities. Marketing specialists from non-health backgrounds, and non-marketing individuals who have been managing marketing activities for some time already would benefit from this workshop.
Session 1 & 2 – Leading the Change Workshop | 9:30am – 12:30pm and 1:15pm - 4:15pm
Mardi Byrne, Digital Education & Change Management Specialist, Clear Web Solutions will cover key points and help participants develop their own action plan for initiating and implementing successful change in their organisation in this ½ day workshop.