Marketing for Business

Many businesses think marketing is about having a website, a Facebook page and placing advertisements in the local paper. While these are all marketing activities, to market effectively businesses must think a lot broader and apply a "customer-focused mindset" to all aspects of their business. An effective marketing action plan is an essential tool to help businesses attract and retain a loyal customer base.

In this interactive two hour workshop, an experienced marketing profressional will share their insight to help participants set marketing goals, learn more about their customers, clarify their Unique Selling Proposition and use this to help choose the right marketing activities for their business. They will also learn how to measure the success of their marketing activities, to track achivements against their business goals.