$25

Marketing 101 - Define Your Target Market & USP

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Max Webber Library

Flushcombe Rd & Alpha St

Blacktown, NSW 2148

Australia

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Event description
Define your ideal customer avatar and create a powerful unique selling proposition that addresses their specific needs.

About this Event

One of fastest ways businesses can blow money is on poorly targeted marketing. They fail to define who their customer is first, and don’t adequately work out and communicate their unique sales proposition (USP). At the Marketing 101 -Define Your Target Market & USP workshop you’ll find ways to define your target market so your marketing efforts are reaching the right people and more cost-effective. You’ll also discover how to distinguish your business offering from others in the crowd.

This is an ideal workshop to attend prior to the Marketing Plans and Effective PR Strategies workshop.

Book today. Seats are limited.

What you’ll learn at this workshop:

• How to identify your target market

• What makes customers respond

• How to develop your Unique Selling Proposition (USP) so it stands out

• Secrets to creating an irresistible offer

• Tips for connecting with new customers (including FREE channels)

Who this workshop is for?

Local business owners and employees wanting to learn how to attract more of the right customers to their business, cost effectively.

About the Presenter:

Jeremy Carter is the CEO of Rapport Leadership International in Australia. Jeremy started his career as a computer engineer and worked his way up to being the Oceania Managing Director of international technology company, National Instruments. In the subsequent two years, he increased revenue by 62% without increasing headcount.

Since leaving the corporate world, he has worked for fourteen years as a leading business and executive coach, winning numerous awards and recognition for both himself and his clients, including finalist for Outstanding Business Leader at the 2019 Western Sydney Awards for Business Excellence.

Other information:

The Business Success Program is a series of business education workshops for businesses of the greater Blacktown area, and is an initiative of Blacktown City Council in partnership with CGU and Rapport Leadership International.

For further information about this event contact David Somerville, Head of Blacktown Council Economic Development Department on 9839 5914.

We look forward to meeting you and being of service.

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Date and Time

Location

Max Webber Library

Flushcombe Rd & Alpha St

Blacktown, NSW 2148

Australia

View Map

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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