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Managing Content In a Digital Transformation

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Academy Xi Melbourne,

Level 3, 45 Exhibition st, Melbourne, 3000

Melbourne, Vic 3000

Australia

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Description

In today’s competitive age, it’s become essential for businesses to embrace digital technologies if they expect to stay ahead of the pack. Undertaking a digital transformation is no small feat, however, and your organisation will likely have its hands full as it juggles all the moving parts. One such component that requires special consideration is your content management.

But I can just repurpose my existing content, can’t I?

Not necessarily. A digital transformation is a complete refresh of your brand’s online presence, and as such, your content needs to be refreshed along with it. This is where having a digital content strategy is pivotal to ensure a successful transformation with minimal disruption to your content production.

In this lunchtime session with Academy Xi, you’ll learn how a digital strategy can lay the foundations for your digital transformation and prepare you for its ongoing maintenance.

Is this event for me?

This event is tailored to digital managers, content marketers, digital strategists, UX design professionals, and others looking to understand the importance of effective content management during a digital transformation. If this sounds like you, it’ll be the perfect fit.

Key event takeaways

Managing content in a digital transformation takes an in-depth look at what’s involved when migrating your business into the digital landscape. The goal of this event is to illustrate the role content plays in this process.”. It will cover:

  • The main phases of a web transformation project
  • How to undertake a content audit
  • Identifying what existing content to keep, repurpose or cull
  • How to manage stakeholder interactions and requests
  • What skill-sets/teams need to be involved and at which phase
  • The software and tools required to manage and deliver content for large-scale projects
  • Performance metrics for ROI and ongoing content optimsation
  • Governance strategies for short- and long-term content maintenance
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Date and Time

Location

Academy Xi Melbourne,

Level 3, 45 Exhibition st, Melbourne, 3000

Melbourne, Vic 3000

Australia

View Map

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