The retail store of today is fast evolving and no longer is the only place where customers connect to shop. Retailers now need to provide customers with a reason to visit the physical store which is only one of the touch points that a customer may experience when visiting a brand. Although still central to the shopping experience, to develop a retail store as a destination requires retailers to understanding how to engage with customers and involve them in the journey.

The session will be highly applicable to those operating in the competitive retail environment. Understanding the touch points that excite consumers will provide your business with a competitive advantage.