$320

Make Social Media Work for You

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Crowne Plaza

1-5 Spencer Street

Melbourne, VIC 3008

Australia

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Description

With the digital age comes new challenges and opportunities. Taking advantage of social media is not as easy as it seems. There is a vast difference in being able to merely post content, and being able to actively seek out the right consumer for your product or service, and convert them into an engaged follower, and eventually a customer. This session will build on previous experience to take you and your business to the next level in social media marketing.

The workshop will include:

  • Social Media strategy
  • Creating and curating engaging content
  • Facebook - Strategic advertising campaigns
  • Facebook + Instagram: Researching and finding preferred audiences
  • Lastest trends
  • Introduction to analytics
  • Influencer outreach

Meet the Facilitators

Cherie Clonan and Catherine King from The Digital Picnic:

Cherie is an award winning digital marketer, who is passionate about the difference best practice social media marketing can do for businesses and organisations. She has a proven track record of bringing significantly increased social engagement, community growth and transforming social accounts.

Catherine is an accomplished and experienced marketing professional, with 20 years experience across industries such as beauty, energy/utilities, property and hospitality, with a specialist focus on digital marketing for the past 12 years.

Participants:

The workshop is suited to anyone with basic knowledge of social media (mostly Facebook, however others will be covered too). The content will be skewed for the tourism industry thus anyone involved in the industry and keen to increase their knowledge of social media marketing should attend.

*Morning, afternoon tea and lunch is included.



Thanks to our Tourism Excellence partners:

2017 TE 2nd half

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Date and Time

Location

Crowne Plaza

1-5 Spencer Street

Melbourne, VIC 3008

Australia

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