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Lunch & Learn: Collaboration & Partnerships

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The Henley Club

Level 1

8 Rankins Lane

Melbourne, VIC 3000

Australia

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What is one of the most powerful tools to growing your business? Having lots of followers on Instagram, building great email marketing, writing a solid business plan or spending your marketing budget on advertising might seem like the most effective way to grow.But, there is a marketing strategy up to 30 x less expensive than other digital advertising, that is used by successful brands all over the world. Collaborations and partnerships.

Many of Australia’s fastest-growing startups are launching into the year with great collaborations, including our friends at Kester Black, Mi Goals and Airly. And for good reason – establishing mutually beneficial partnerships with likeminded businesses is an effective way to get your name, brand, product or service in front of a whole new audience, whilst helping another business do the same.

Behind every collaboration and partnership however, lies a series of fundamental understandings and negotiations between the two parties. Factors like brand values, lead strategy, bargaining power, price sensitives and customer acquisition need to be discussed, and will set the basis for a successful business relationship.

On Tuesday February 21st, 12.30-2pm, come and enjoy a lunch and learn with Jess Ruhfus, founder of Collabosaurus, and Demetrio Zema, founder of Law Squared as they navigate you through the fundamental principles of partnerships and collaborations. Understanding the risks and common mistakes, the “dos” and the “don’ts” of collaborations and partnerships might just be what takes your startup to the next level!


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Date and Time

Location

The Henley Club

Level 1

8 Rankins Lane

Melbourne, VIC 3000

Australia

View Map

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