Free

Lunch and Launch - Writing for Web

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Academy Xi

level 3 45 Exhibition streert

Exhibition street

Melbourne, Victoria 3000

Australia

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Want to know how to write for the web? Not sure where to get started? In this lunch session, you’ll be taken through the ins and outs of writing effective web copy that engages and converts!

In this lunchtime sessions, we’ll cover:

  • The AIDA theory
  • The Inverted Pyramid theory
  • Technical tips and tricks to remember, including
    • Writing with SEO in mind
    • Headings and structure for digital content
    • Web Accessibility compliance (content for people of all abilities)

…along with pitfalls to avoid!

You’ll walk away with useful tricks and tools to apply next time you’re writing for the web – and have confidence what you write will appeal to your audience.

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Date and Time

Location

Academy Xi

level 3 45 Exhibition streert

Exhibition street

Melbourne, Victoria 3000

Australia

View Map

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