Linkedin Course - Sydney live workshop (one day)

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Media School Studio

335 Clovelly Road

Clovelly, NSW 2031


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In this intensive one-day short Linkedin training course we step you through using Linkedin. It's live and in-person with an experienced edu

About this Event

In this intensive one-day short Linkedin training course we step you through using Linkedin. It's live and in-person with an experienced educator - in a small class. 

By the end, you'll have a better understanding of how to use Linkedin for marketing (for finding new business) and for your career (for boosting your online reputation or finding a new job.) 


How we work  

We provide:

  • a hands-on day (with your laptop) working to improve your Linkedin profile
  • fast, practical tips to help you use Linkedin more effectively
  • advice on using Linkedin strategically for business and marketing
  • brainstorming and writing to get you thinking and applying strategy  

We also use: 

  • examples of best practice 
  • live online demonstrations 
  • a plain English approach to teaching 

You’ll walk away with:

  • a better profile and better understanding of what you need to do
  • ideas and a plan for how to use Linkedin in future
  • class notes to take away
  • access to other useful learning resources (including videos on how to do it)
  • the confidence and inspiration to keep going after the course


What's in the Linkedin course?   

The big picture:

  • What is Linkedin
, why use it, and who’s using it
How to maximise the effectiveness of Linkedin

  • How to search engine optimise your profile

  • The role of content marketing and thought leadership on Linkedin
  • How to generate sales leads using Linkedin

How to maximise the effectiveness of Linkedin (by key features): 

  • Profile and Executive Summary – what to write and how to write it 
  • Connections – who to connect with and and how to use Connections 
  • Groups – which to join and how to use them 
  • Recommendations – why do them and what to write 
  • Companies – which to follow and how to set up and use your Company page 
  • Content/Updates – what content to share and how it can be useful 
  • Skills – how to set up and manage Skills 
  • Search – how to use it to find leads

Handy tips:

  • How to stop receiving unwanted emails from Linkedin 
  • How to stop bombarding your Linkedin contacts with unnecessary info 
  • How to see who’s viewed your profile 


Why learn about Linkedin?  

You can use Linkedin to: 

  • generate leads and opportunities - for both marketing and finding work
  • control what people find out about you in google searches 
  • build relationships with potential customers 
  • focus attention on your strengths and build your personal brand 
  • position yourself as a leader in their field and build brand value 


Who should do the course? 

Our one-day training course is for people who: 

  • have made a start on Linkedin but aren’t sure what to do next 
  • wondering how Linkedin can help them find business or work 
  • want to learn how to use LinkedIn more effectively 
  • or want to change their career (Linkedin can help re-position you)


Who is teaching the course?

My background includes 10+ years experience working in advertising and the media, 10+ years teaching in higher education and 7+ years campaigning online. Since 2008 I've used Linkedin to network, build a reputation, pick up sales leads, promote causes and find staff. 

I've worked in leading advertising agencies in Sydney including The Campaign Palace. And on campaigns for clients with large budgets – from Rydges Hotels to Oil of Ulay through to small business, creative startups, charities and causes. I set up practical advertising programs at Charles Sturt University and the University of Western Sydney. 

Find out more about Phil Stubbs

I've run Linkedin training in-house for organisations such as Fitness First, the NSW Government, WSP Parsons Brinckerhoff and the Walshe Travel Group. I've had senior people attend this public Linkedin course from QANTAS and the NRMA. 

See the organisations that have sent staff on our courses. 

Want to talk to the instructor? 

If you'd like to know more, you're welcome to call me (Phil Stubbs) at the School on 0403 517 242. 

Or email phil(at)mediaschool.com.au  


Can't make the current course date?

We can let you know when the next course is on by email. 

Subscribe to our mailing list

(You can unsubscribe at any time.) 


Interested in other social media courses? 

As well as Linkedin, we offer a one-day introduction to social media marketing and intensive training on other key social media platforms. (Blogging is a specialty.) 

View other social media marketing courses offered by Media School in Sydney


What people are saying about our Linkedin training 

Here are some comments from people who've attended our courses -  

"Very practical course. Feel like I have the tools to make Linkedin work for the business now. Phil was very patient and went out of his way to help me get over the line."  

~ Rene van der Loos, General Manager, NRMA Living Well Navigator  

"Great workshop. Revolutionised the way I see Linkedin." 

~ Christopher Simpson, Partner, Alchemy Career Management 

"Loved the course. Answered my questions and empowered me to comprehensively update my profile."  

~ Val Grveski, Change Management Specialist, Office of Finance, NSW Government 

Check out more comments from past participants.


Our secret weapons (experience + care)  

We're confident you'll get a lot out of this course. We've been working in business, education and the media for over 20 years. We genuinely care about helping people and seeing their business succeed. We'll make the day well worth your time and money. 

By all means, give me a call if there's anything you'd like to know more about. My number is 0403 517242. 


Phil Stubbs, 

Director, Media School. 


See our website for our Refunds Policy

Logo disclaimer: Media School is not affiliated with Linkedin. Nor does it claim to hold rights to its logo. We are enthusiasts helping others learn how to use the platform effectively. 

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Media School Studio

335 Clovelly Road

Clovelly, NSW 2031


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