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Leveraging Psychology in Digital Marketing

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Collins Room, Quality Hotel Batman's Hill On Collins

623 Collins St, Melbourne VIC 3000

Melbourne CBD, Victoria 3000

Australia

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The constant struggle Marketers face to capture and keep audience engagement and finally convert engagement in to aggressive committed moves across the customer lifecycle can be eased somewhat if buyer behaviours can be discerned accurately.

By leveraging Psychology in to Digital Marketing, the modern marketer is simply letting the customer do all the talking and having listened and empathised then designs campaigns and solutions that are more palatable to the consumer using insights provided by the consumers themselves.

This one hour free presentation will give a basic overview of the key principles of consumer psychology and how to incorporate such insight in your marketing campaigns. It will then look how the marketer can facilitate the customer to comfortably move along on the customer lifecycle towards a quick and repeatable conversion. Having then understood the consumer, the marketer can attempt to accurately anticipate future customer behaviour.

http://www.business.vic.gov.au/events/view?id=E18594

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Collins Room, Quality Hotel Batman's Hill On Collins

623 Collins St, Melbourne VIC 3000

Melbourne CBD, Victoria 3000

Australia

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