The Western Australian tourism offering is predominantly centred around food, wine and natural attractions but an emerging thread is its creative and cultural offerings; in the annual events held here as well as through processes in existing industries (such as wine making, brewing, distilling and produce). How can we leverage creativity and culture in a more strategic way to drive visitation? Claire Savage, CEO Margaret River Busselton Tourism Association, will moderate a panel discussion with industry leaders such as Colin Walker, Executive Director Culture and the Arts WA, Catrin Allsop, CEO Australia's South West, Ian Brody, film tourism consultant and Daniel Goh, formerly of the Singapore National Heritage Board.

Following an hour panel discussion, the audience will have the opportunity to join the conversation through a Q&A where we'll discuss how best to leverage creativity and culture in tourism in Western Australia.

Networking drinks to follow in the Wills Domain Cellar Door.