San Francisco, California
London, United Kingdom
How to Leverage Social Media and Content Marketing
to Build a Mini-Business Empire Around Your Personal Brand
SPECIAL EVENT: Official Book Launch
The new book by Trevor Young (aka The PR Warrior),
published by John Wiley & Sons
We have teamed up with Uber for our next event!
FEATURING A SPECIAL GUEST PANEL OF ‘MICRO MAVENS’:
microDOMINATION looks at the rise and rise of a new breed of creative entrepreneur, one who is leveraging the power of the Internet and social media technologies to build their personal brand and grow their business on a global scale. Trevor calls these entrepreneurs ‘micro mavens’, describing them as “content creating, community building machines”.
To celebrate the launch of microDOMINATION, Social Media Club Melbourne has assembled a panel of micro mavens, all of who are profiled or mentioned in Trevor’s book. The panelists will speak on the main themes discussed in microDOMINATION - how to leverage social media and content marketing to develop your platform, build your brand and grow a personality-based business that fits with your lifestyle.
Darren is one of the world’s most popular and respected bloggers, with over five million visitors to his Problogger and Digital Photography School sites per month. Darren has spoken at major conferences such as BlogWorld & New Media Expo in LA; he runs the popular annual Problogger Training Event in Australia, and in July will be a featured guest at Chris Guillebeau’s World Domination Summit in Portland, Oregon.
Valerie is a high profile journalist, blogger, author and entrepreneur; she is the founder of the Australian Writers’ Centre, author of the best-selling book Power Stories, and a founding investor of SocialCallout.com, an online start-up that helps bloggers and social media influencers connect more easily with brands and businesses.
Nicole is a mum of five who has turned her flair for spreadsheets and home organisation into a diversified business built around her personal brand. Nicole’s has grown her Planning With Kids blog to more than a million visitors per year; she speaks on topics such as blogging and social media, creates information products, has her own iPhone app and has partnered with brands such as Yoplait.
Trevor is no stranger to Social Media Club Melbourne, having been part of the committee that kick-started the organisation in 2010. Trevor is a popular blogger (www.prwarrior.com), speaker and trainer, PR/social media/content marketing consultant and coach, and now, published author. His microDOMINATION blog (www.microdomination.com) delves more deeply into the concept of the ‘micro maven’ and features interviews and articles around the themes discussed in the book.
NOTE: Trevor will be available to sign copies of microDOMINATION on the night.
When & Where
Social Media Club Melbourne
Social Media Club Melbourne’s mission is to connect media makers from around the world to advance media literacy, promote industry standards, encourage ethical behaviour and share the lessons they have learned. Social Media Club brings together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, teachers, students, tool makers, and other interested collaborators. Essentially the people who create and consume media who have an interest in seeing the ‘media industry’ evolve for everyone’s benefit.