Conversion rate optimisation (CRO) is one of the hottest topics right now in digital marketing – research shows for example that for every $100 spent in acquiring customers, only $1 is being spent on conversion.
Globally, marketers are starting to shift their focus from driving more customers to their digital platforms to focusing on how to make these platforms work harder to via testing, optimisation and personalisation.
CRO is a systematic process of testing variations of your website or app structure to identify, via data, what combination provides the greatest return. In short, we help you increase sales or conversions on your website or app.
Amy Cheng, our CRO and analytics strategist, will be hosting a webinar series on CRO during December. Topics to be covered will include:
What is CRO? Why should I care?
How do I implement this technology, set a strategy, and ensure it creates substantial uplift & measurable ROI?
Share case studies of client experiences and learning of what to do, what not to do, and how to get your organisation ready for this new and critical trend in marketing?
What impact can CRO have on your marketing campaigns and organisation’s bottom line?
If you’re interested in delivering better results from your customer’s main touchpoint, join our free webinar session.
Webinar will be held using GoToMeeting. You can watch it from your browser if you're using Chrome, or download and install a plug-in if you use other browsers. No sign-up is required.